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Sony Ericsson’s Disturbing Xperia Play Promotional Video Ad Has A Sequel Now [Video] Posted: 18 Mar 2011 02:46 AM PDT We had already seen the creepy, disturbing and highly disgusting promotional video advertisement that Sony Ericsson released to promote its upcoming Android-powered Xperia Play handset back in February. If you had thought it was creepy and weird, then you were wrong! The company is now treading the same creepy path, and has outed a sequel to the commercial most of us disliked; this time even creepier! The Xperia Play Android gaming phone was displayed in the commercial that had an Android robot sticking out a creepy thumb. You might have not liked the way the ad was made, but you were curious about how the thumb had come therein the first place. This sequel to the commercial tells you how. The ad has been titled "The Donor", and continues with its creepiness. If you didn't like the first one, the sequel is something you will love to hate. It's not the first time that Sony has risen to the top of controversy with its weird and disturbing commercials. Unfortunately, for the company's lawyers and others in their PR team, Sony Ericsson has once again shot to the top of controversy thanks to the highly disturbing commercial that can be viewed below. Sony Xperia Play – ‘The Donor’ [Video Ad] In case you are someone who missed the first part, we have that one also posted below for you. Sony Ericsson Xperia Play – The Android is Ready to Play [Video] If Sony intends to raise awareness for the device by releasing some of the most disturbing commercials ever seen, they have hit gold. However, for companies, not all publicity is good publicity and only time will tell whether or not this worked out in favor of Sony. Until the public gives it verdict, you can check out the commercial for yourself below and give your opinions below and let's hope that Sony Ericsson will not release a third installment of this twisted and dark story.

Blogging Tips: How To Find, Conquer And Rule Your Niche Market Posted: 18 Mar 2011 12:55 AM PDT A good marketing strategy must include ways of finding and establishing contact with your niche market. Any Ad that is not targeted to them is bound to fail. When I first thought of my Reviews and Coupons venture, one of my first tasks was to create a what I call "visitor description", in order to know exactly what kind of people I go after. Before you even start thinking of getting your product or services out there, you must find the people you are targeting, your audience, or potential customers – so to say. You will have to define their needs, what they want done, the kind of products they prefer, what their problems are and their preferred ways of solving them. This is simply the reason big firms spend fortunes in conducting a market survey; they might be spending now, but they are sure to get the profit when the customer-tailored products begin to come out. Define Your Audience The first step to achieving success with your business is to find out who your audience are. Your product and services may not be suitable for kids, as well as adults, and youths. No, even if they are, it will not be applicable in every human endeavor; hence the need to define a stream or category of people you are targeting. Let us assume you have a product that will aid teachers in their teaching services, you may still have to define the category of teachers; is it nursery school teachers, primary school teachers or lecturers?, where do they live? etc. These are the things you will have to analyze before setting out a campaign. If you want to be straight and have perfect marketing campaigns, you sure have to ask them and find out appropriate answers, as it underlines your success margins. Categorize Your Audience In order to drive this home, you can start from categorizing your audience with regards to their spending habits. If your audience is students, you know that students generally like to spend with caution and may not have huge spending budgets. In this regard you need to be cautious too and choose only those products and services they can not do without. Start Your Campaign Your marketing campaign should start from the place your target market is. If you are marketing to teachers, you need to locate places where teachers hang out online, go to teachers forums, post in teachers fan pages or groups and establish yourself as an expert in that field. As these people are always looking for places to learn, they will soon turn to you to answer their questions and offer solutions to their challenges. Start Blogging Start a blog in that niche posting regularly high quality content. Visit other blogs too, to be 100% updated and aware of the trends in your niche. These blogging activities should be geared towards updating your website and getting more targeted traffic. Use SEO Strategies Employ Search Engine Optimization techniques and be generous. Optimize the contents of your blog and website and any other content you may be using for campaigns. Optimizing them will ensure that you have access to search engine users; yes, it is free! People always get stuck with somebody that is generous. Offer something to your target audience and make them understand that you are doing it as part of your commitment to helping them. Through this method you can also get their email address and thus develop a warm advice and helpful relationship with them; which will enable you turn them into dedicated buyers. Any entrepreneur that has not taken time to define his/her audience will sure face crisis and several business challenges. Knowing things as the age of your target group, their gender, where they live, how to reach them, their spending habits, the most popular bought item within that population, etc, helps the business owner refine his choice of products and marketing strategies. As soon as you are done with that, you are ready to launch your campaign. Keep your visitor's description and use it as a feedback that will help you in the future make any necessary modifications in your blog. Guest Author: This is a guest article by Steven Papas whose recent venture is the VeryBestSoftware Reviews & Coupons, where you can find blogging tips, reviews and discount coupon, like the Norton 360 discount coupon and Silver Efex Pro Review.

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